How Colors Affect Us

by | Business Growth, Marketing

When you’re deciding on a colour scheme for your logo, website or even the wall colour in your offices, you need to understand how colour influences our moods and emotions. Colour can have a negative or positive effect on our sense of well-being so it’s important to understand the basics of how colour affects perception, sheds light on the personality of our business and attract your customers or repel them.

Choosing the right colour can give your business an energy boost which can have a definite effect on the way it’s perceived by your customers. If you want your customers to feel relaxed when they enter your business, you’re definitely not going to choose red or orange for an accent wall or use it in your logo.

Spiritual healers often supplement their healing work with color healing. As they lay their hands on the patient, they mentally direct specific color rays into the patient’s aura and body. Oftentimes, the color used is inspired by the superconscious. You can have the same effect on your customer with the right colour choice.

Nothing has changed in advertising

In healing colors act as balancers: we administer the color(s) someone needs more of, or we give the opposite of the color someone has too much of.

Choose for your business not you

Just because you like blue tones, doesn’t mean that it’s going to suit your business. You may love green and see yourself as a lover of harmony and nature, but if you are selling electrical goods, it may not be conducive to sales.

If you’re starting out in business or planning a complete brand refresh for your business, then you need to seriously think about colour. This is the perfect time to create a style guide for your business and stick with it for all your branding and digital shopfronts; logo, website, Facebook, Instagram, LinkedIn and even your retail outlet. A good style guide will contain at least five complementary shades and accent colours to choose from. You will also need the CMYK or RGB colour codes, so your printer can create the exact colours for your promotional materials and signage.

Let’s take a look at some popular colours and what they mean


Red is great for creating warmth, energy and stimulating energy. It’s great for treating fatigue, colds, chilly and passive people. It also energises the heart and blood circulation, sexual desire and sexual activity. It also stimulates the root chakra at the base of the spine, causing the adrenal glands to release adrenalin, resulting in greater strength.

Red is the colour of great energy, courage, will-power, determination, speed, assertiveness, aggression, masculinity, independence, physical strength, sports, competition, conflicts, health, sexual attraction and potency, love and passion, fertility.

It seems like a great option for those in the medical or fitness industry, but remember that too much red can create aggression, so use it wisely and sparingly. You might like to consider variations of red or colours that include it, like purple or contrast it with green hues for a calming effect.


If you still want to create some heat, consider using orange tones. It’s warm, cheering and has a freeing action on the body and mind. Orange opens up new possibilities and options in life, it stimulates creative thinking and enthusiasm and is great for assisting new ideas. It controls the lungs, respiration and digestion, increasing the activity of the thyroid. In the esoteric sense, orange is the colour of good luck, good fortune and abundance.

If you’re a business that deals in investments, legal matters, property or other financial markets, then orange is a great option for you. You might like to include orange with the calming focus of blue in your logo.


Yellow is great at strengthening the nerves and the mind, awakening mental inspiration and stimulates higher mentality. It’s also known for stimulating muscles. It’s the colour associated with the stomach, liver and intestines and can speed up digestion. It is used to activate and cheer up depressed and melancholic people, promoting a lust for life.

The element of air is represented by the colour yellow and is perfect for industries trading in travel, knowledge and magic. It promotes communication, commerce and trade, learning, mental clarity, speaking and writing, education, travel, affirmations and visualisation.


Green is the colour of nature and the earth. It creates balance and harmony and has a soothing influence of both body and mind. Green is the colour of healing. Green links with and stimulates the heart chakra affects blood pressure and all conditions of the heart. It is perfect for encouraging inner peace and strengthening the nervous system. Dark green (earth) and blue-green (water) promotes fertility, nature, growth and rejuvenation. It can assist with healing, recovering, harvest and abundance, prosperity, balance, peace, hope, plants and animals. It can also counteract greed and jealousy.

Needless to say, if you are in the horticultural or agricultural market, green can play a big part in creating a positive feeling about your business. Again, if you run a natural plant-based business or cafe, healing centre or spa, green is perfect. Mix it with blues and wood tones for harmony or reds to create excitement.


Dr Edwin Babbitt in The Principles of Light and Color, states that “the blue ray is one of the greatest antiseptics of the world”. Blue cools down inflammation, fever, high blood pressure and is known to relieve bursting headaches, calms strong emotions like anger, aggression or hysteria. Blue brings about. Blue links with and stimulates the throat chakra. The throat chakra is often referenced as the “power center” and “the greatest center in the body” because it is the primary center of expression and communication, through speech.

The element of air and water are represented by blue. Use blue to encourage and promote peace and tranquillity, calmness, truth, wisdom, justice, counsel, guidance, understanding, patience, loyalty and honour, sincerity, devotion, healing and femininity. Blue is great for businesses that trade in building trust and relationships with their customers.

Some other colours you might like to consider


Leonardo da Vinci proclaimed that you can increase the power of meditation ten-fold by meditating under the gentle rays of Violet, as found in Church windows. It’s the colour of transformation. It’s also used to promote sleep, soothe mental and emotional stress, decrease sexual activity and help decrease sensitivity to pain.

Purple is also the colour associated with psychic abilities, divination, inspiration, meditation, counteracting depression and intuitive guidance.


Black is the colour of the element Earth. Use it to repel negativity and to break free from bad habits, addictions and promote deep meditation. It also represents mystery and energy. It is the colour of everything and nothing. Businesses looking for trust and mystery should incorporate black into their logo.


White is the perfect color, for all its colours in perfect balance and harmony. It is the color of the awakened Spirit; the light of perfection.

White represents purification and cleaning on all levels, protection against negativity by raising your vibration, meditation, inspiration and clairvoyance.


If you’re looking for absolute authority, the use of gold and more gold. This hue represents self-confidence, creativity, perfection, male energy, financial riches, investments, luxury, winning luck and worldly power. If you are starting a worldwide financial business, then definitely use gold. It is also used for overcoming bad habits and addictions.


Silver represents the female energy, cycles, rebirth and reincarnation. It is also good for emotional stability, to remove or neutralise the negativity and works in the spiritual realm to encourage intuition, dreams, psychic abilities and psychic workings.


Pink heals grief and sadness. Restores youthfulness. Brings you in contact with your feelings.

It’s softness and tenderness, romance, caring, and nurturing attributes make it perfect for a gift store, businesses selling products for children or babies. It’s the colour of youth, peace, friendship, femininity, emotional love and emotional healing.


Magenta has a Scorpio-energy, invoking magnetism and can be used to attract or speed up things, give extra power or strength. It also creates positive energy and activity for businesses focused on achieving power and self-realisation.


Brown is the colour of the element Earth. It promotes stability, grounding and conservation. It is also the colour surrounding protection of household, family and pets, healing animals, finding lost objects, material constructions (buildings etc.) and is the perfect colour to increase decisiveness and concentration.

Brown is an earthly color for practical people with a preference for natural, tribal and primitive things, solidity and simplicity. Brown can be warm and cosy but also depressing so be careful which shade of brown you use or how much you use. It is also the coloured of loyalty.


Like blue, Turquoise is an antiseptic colour that Increases intuition and sensitivity. It’s also great for relaxing sensations of stress. If your business deals with change for a positive purpose like interior decorators and glamour photography, then this is the perfect colour to integrate into your business. People who are attracted to turquoise don’t like to be hemmed in, they don’t like to be restricted, can be inventive and display originality, brotherhood, humanism.

This is also a good colour for technology or IT based businesses.

How do you decide what colours to use?

When you are planning a colour scheme for your business or business logo, you need to consider how you want your business to be perceived by the buying public. To do this, write down your business goals; For example, if you are a physiotherapist, you might say your goal is to create a positive, holistic environment for people to naturally remove the pain. Then you need to look at the colours that help create that positive environment. In this case, greens, whites and maybe turquoise. If you are opening up a financial advisory business, you should consider Blues, gold, white or even orange tones.

If you’re looking for a brand refresh, new website or logo, let the team from Rebel Digital help you out. Using an easy Q & A, we’ll find the right colour palette for your business.

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