When it comes to building brand awareness and generating profit, Facebook is the #1 social media platform in the world. Now, with over 2.41 billion active users each month, it’s no wonder many businesses, small or large, have chosen Facebook as a means of interacting and engaging with their customers. Facebook has been helping businesses to build relationships and communicate with the people who matter most by utilising its vast reach and the number of tools that they offer. Despite the emergence in the past few years of as many other social media platforms, none of them has been able to overshadow or match the power of Facebook.
Over 65 million businesses around the globe use Facebook to actively promote their business on a daily basis. If you are in business and don’t have a business Facebook page, you’re missing out. There are many reasons why you should be on Facebook and there are also some benefits that most business owners overlook or are not actively using.
So what are the benefits of having a Facebook business page?
Here are the 7 benefits of having a Facebook business page for your business.
- Build long term customer relationship
- Drive traffic to your website
Unlike faster platforms like Twitter, or image-oriented social media sites like Pinterest and Instagram, Facebook gives you the space to create a more long-term, interactive platform where you or your social media employees can really engage with your customer base. By posting and sharing regular content and updates about your business, you are building trust and educating them at the same time. It’s a great place for building brand awareness as well. If your business relies on repeat sales, it’s important to know that people buy from people who they know and they trust.
By engaging your target customers on Facebook regularly, you will boost your credibility and reputation and over time, people will visit your Facebook business page on a regular basis.
Related article: How to win customers and keep them for life
With more than a billion active users from all around the globe, Facebook seems to be one of the most reliable traffic sources for your website. Facebook is where your potential customers reside online on a daily basis. There are a lot of ways on how you can generate traffic to your website through Facebook.
- spend some time editing your ‘about’ section, insert a URL redirecting to your website.
- Regularly post blogs and then redirect that blog to your website.
- Post updates on your business page relevant to your business activities or sales and marketing promotions, then redirect them into a landing page to your website.
Related article: 6 Ways To Generate More Traffic To Your Website
Every business owner needs a website to market their business online, which obviously cost money to develop, host and maintain. As an alternative, you can create a Facebook business page and upload content for free to display all of the information about your products or services at virtually no cost. While you might be saving money, it’s important that you invest in quality content writing and photographs of your products and services.
You can start a low-cost marketing campaign with Facebook Ads. This feature will enable you to target your potential customers.
Related article: 5 tips to keep your business relevant on social media
If you own a Facebook business page, you have an option to run a campaign ad that enables you to target your potential customers based on their demographics and interests. If you are selling an item, for instance, such as ‘Bluetooth headphones’, you can have an option to target a specific group of people who might be interested in the product residing at your desired specific target locations. You can target users at the age of 35 and below who shows interest in music, bands, concerts, music videos, etc. The location is totally up to you and your budget.
Facebook advertising is a powerful and cost-effective tool to use for your business, but remember to keep track of your results. If you are not getting the engagement, leads or sales you need it is definitely worth engaging a company to help set up your content, landing page and interest group for you.
Related article: How To Get More Followers In Facebook Using Facebook Followers App
Every Facebook page owner has access to its own page insights. It is similar to a reporting dashboard containing loads of information about your page visitors. The information displayed here is very valuable for you as a business owner. Page insights will give you information such as the number of actions on your page, page views, page likes, post reach, post engagements, and page followers.
From the top of your page, click insights. Then you will see a dashboard similar to the above image. You can have an option to generate based on your desired date range such as today, yesterday, last 7 days and last 28 days.
You can also see the status of your five most recent posts and how they are performing in terms of reach and engagements similar to the image below.
On the other hand, you can find the status of your audience based on their gender and location if you hover over to the left part of your page and click people. This status report will give you an idea of which gender and location your audience is coming from. You can use these data if your planning to run a campaign ad in the future.
Related article: How To Do Digital Marketing In 2019
Are you planning to promote your business event? Facebook ‘Events’ is an outstanding marketing tool that you can use. It is calendar-based which allows you to notify your customers about your upcoming business events and promotions. This feature will enable you to extend your reach without spending a dime.
It is very simple to use and provides many benefits that word of mouth and direct email marketing cannot offer. Facebook is so smart that they can notify your audience friends telling them that their friends are attending an event nearby. Resulting in your customers to jump on the bandwagon because they see people they know attending the local event and they probably have common interests.
You can increase your visibility by posting photos of your event life and by tagging your location. You can broadcast what’s happening at your event while it’s taking place to generate more energy around your event hoping that it will entice people to go to the event or your next one.
On the other hand, the chat forum it creates for both your business and the event attendees are just one of the few other benefits worth mentioning about promoting your business events on Facebook. People have the option to comment and connect with one another which helps establish a community tied to your brand.
The majority of online users nowadays use mobile phones. This means that your Facebook page is most often seen on your customer’s phones and tablets and should be easily accessible in such formats. The reason why having a Facebook page is essential to your mobile marketing content. Very useful especially if your website is not responsive to mobile devices and not capable of mobile-friendly emails. Your customers are most likely to open your Facebook page to find the information they need rather than fidgeting with a desktop format email or website on their phone.
If you haven’t already created a Facebook page for your business, make sure you start planning it today.
Related article: Importance of a good website for business
We also run successful Facebook advertising campaigns that get results for our clients too. If you’re not getting the results you want, we can help you with content, landing pages, graphics, videos and set up your interest marketing group too.
Contact us NOW to know how your business can get the most from your business Facebook page.