Mount Nathan Winery
Campaign TypeEcommerce Website & Facebook, Google targeted ads
Target MarketFamilies and female-led over 30’s
“Oh my goodness, they are fantastic!
We love them so much.
We can increase April’s budget!”
(In response to the new Facebook targeted ads that have gone live this week)
Created a radio campaign on The Breeze to raise awareness in year 1, E-Commerce website created and looking amazing. Moved from ‘branding and awareness’ to more proactive remarking and targeting customers through SEM.
Insights & Solutions
1. Increase awareness and visitors to the winery
2. Create new E-commerce website to improve branding & provide a ‘classy’ online platform
3. Increase enquiries and launch venue hire concept (year 2)
4. Move towards competing with Mt Tamborine wineries with Mount Nathan’s own individuality – setting them apart
Clients delighted with the first year’s branding and awareness campaign – signed up for a second year on The Breeze and a year of targeted Facebook & Google ads to launch the rebranding of the venue and increase awareness & sales. Very happy clients.