Social media networks are littered with people and pages clambering for attention and for business, it’s become a jungle. If you’re relying on your social media pages to bring in revenue, then you need to come up with a more advanced strategy than posting ‘when you have time’.
Mediums like Google and Facebook ads are becoming more and more expensive as the number of online and mobile consumer businesses keeps growing and online advertising has become extremely noisy.
One key to success in social media isn’t about being everywhere at once and making the loudest noise in the room, but to be present where your potential buyers are hanging around.
Establish yourself as an expert with relevant content to break through that noise and drive customer traffic. Producing original expert content related to your industry is a comparatively inexpensive and scalable way to rise above the fray. It can be in the form of blog posts or e-books, that can increase your visibility on search engines and organic discovery.
Social media marketing is not created equal. Some tactics and strategies are better than others. You might find some great strategies, but are entirely the wrong fit for your business.
So what can you do if your social media marketing isn’t living up to your expectations?
Consider these proven ways that will help you rise above the social media noise and better engage your audience on social networks.
- Make sure to post on the right platform
In social media marketing, it is imperative to narrow your focus to one social media platform because not all social media platforms are created equal. There are some platforms that work for your neighbours business but not be the best platforms for yours. The best practice is to know what your goals are. Whether it’s brand awareness or to drive online sales. By knowing what your business goals are, it will help you determine what platforms will be the best fit for you.
Below are some of the most popular social media platforms you might want to consider:
- Linkedin – A professional networking website where you can post written articles, infographics and even videos. It has currently over 610million members and the majority are business owners and professionals. There are more than 1 million company pages in Linkedin. Not to mention thousands of developers are using Linkedin APIs to create innovative tools and services for professionals.
- Facebook – It is one of the most powerful tools for any ambitious small business. Facebook has an enormous audience with more than a billion users and it is the second most visited website on the internet behind Google. Most of the potential customers spend a lot of time on Facebook. You can run ads tailored to your business with powerful targeting options and measurable advertising results. With Facebook, you can promote your business by having a business page. This option will enable you to share your contents and interact with your prospects to increase brand awareness and organic search rankings.
- Instagram – It became the most popular social media in 2019 from a simple photo-sharing platform product advertiser. Most people use it for fun and sharing, but business newcomers often switch to the Instagram business account, which is a strong marketing weapon. It is easier to be found if you have a business Instagram profile.
- Twitter – Twitter has over 317 million active users. And because it has so many active users, it can help you generate leads by making an account and posting frequently. Especially if your post is educational, interesting and exciting. It should be appealing to your niche. The higher the chance that you can grow your brand if you have more followers. Leads can be generated by sharing content to Twitter that has links to your blog page.
Related article: 5 tips to keep your business relevant on social media
Google my business is a great marketing tool for small business owners that focuses on niche markets. Your website will appear when people search for your business on Google with everything your audience needs to know. Regularly posting fresh contents and updates are imperative to drawing in more customers and taking control of your company’s visibility. Positive reviews from your customers can also build your brand’s credibility. Google my business is a free local marketing tool that allows business owners and marketers to manage how their business is displayed in Google search and Google Maps. Users can see your information such as your business name, address, contact information, website link and hours of operation.
One critical step in any local SEO strategy is to get your ‘Google My Business’ listing and have your business data verified by creating your Google my business profile or claiming an existing auto-generated profile to make it easier for your customers to find information about your business and allows them to review the business.
Related article: 5 SEO improvement tips to increase organic search rankings
We can’t deny the fact that video marketing is becoming more and more popular. It can promote brand awareness, improve online presence and build trust. On social media platforms, video content has higher engagement potential than static content. It has been a trend on social media platforms and a lot of tools have been integrated allowing everyone to create and share video content. In the digital world, engagement is imperative, your conversion rates and traffic will suffer if the content you created is not engaging. Therefore, creating relevant and educational videos that will stimulate engagement and interest in your product or service is really important.
As social media continues to bloom and the number of users worldwide increases, having a good online presence on social media where you can share your video can be a cost-effective solution for any business.
Related article: How To Stop Your Customers From Scrolling Past Your Content
The core of content marketing is educating instead of selling. This approach is exactly what makes content marketing different from advertising. We all know that the whole point of marketing is to sell. So if you’re not selling, are you even marketing?
You are still marketing even when you are creating educational content. The logic behind is you’re just marketing the content, not your products and services. You are still selling those products and services, but the selling part is just way in the background. What your prospects can see upfront is the terrific and free content. The goal is to build an audience and shares that content.
The main point of content marketing is NOT to swamp people with ads or pitches but to give useful and relevant information.
That’s why it’s so imperative to teach, rather than sell.
Related article: Importance of a good website for business
Many business owners and corporate marketers find it difficult to understand how much work goes into building a strong online presence and grow an audience that right for your business. It really takes time and effort to maintain and foster that audience to the point where you have created customers for life.
Social media is a marathon, not a sprint. Many people start a Facebook or Linkedin account, post for a month, if they don’t see followers and results, they walk away. Social media is not about posting a bunch of things a week and expecting it to produce traffic immediately, It’s all about commitment and hard work to build and maintain it. You have to come up with a solid social media plan that works. You have to be there, online monitoring your pages, posting and constantly engaging.
So you know what is the main key by now, yes! It’s all about commitment. If you want to compete in the world of cycling, you don’t ride 112 kilometres on day one of your training. Instead, you work your way up, day after day, week after week, month after month until you are ready for the big event. Similarly, to get social media results, it takes commitment. You need to slowly ramp up to meet your overall potential and rise above the noise.
Related article: Tips on how to improve your local SEO listings