In the online marketing world content is king, but its video marketing that wears the crown. Promoting your brand is not always about where you promote it, or on what platform, it’s about the type of content you choose. Now in the 21st century there’s so many options! Like you mix and match your above and below the line marketing, you now need to mix up your content too. Don’t just think blogs, think video blogs, infographics and brand videos. Video marketing stands out no matter what platform/s you choose to use.
Video marketing is an essential part of any online marketing plan in today’s society. With the help of social media, video marketing can have a huge impact on your marketing efforts and that can reap huge benefits for your business.
Whether you’re a brand, a business or an individual trying to promote yourself, you need to be in the online world. In this digital age, businesses, particularly small ones, need to be online more than ever. Given that there are so many channels that you can explore, the question still remains: how do you reach your target audience? How can you drive more online engagement and convert more customers?
Video marketing is the stand out for the new decade and should be an integral part of any of a long-term content marketing strategy for all businesses.
What is video marketing?
In brief, video marketing is a video uses in marketing or advertising across any channel. It has a huge potential to be a powerful tool. Over 50% of consumers want to see brand videos, and that’s more than any kind of content.
With video marketing, you’ll be able to convert browsing consumers into leads and customers, and convincing them to become a repeat buyer start from there.
Different type of video marketing
To give you an overview of various types of video you can use for video marketing, here is a shortlist:
- Live streams
- Video interviews
- Testimonials video
- Product description and demonstration
- Tutorial videos
Secrets of a super successful video marketing
Make sure to feature the best 10 seconds of your video – Most of the time, one-fifth of your viewers will click away from a video within 10 seconds or less. So your video must be short and straight to the point. The key is to get right to the grit of the tale and manage expectations within the first 5-10 seconds. One way to hook attention right away is by sparking your audience attention by asking questions.
Your video should provide value to your audience and answer that one question; “why should I watch it?” Should they watch it because it will inspire them or because it will teach them something new? Or because it will make them laugh?
Stop being so boring and use humour in your video – Do you know what will make your presentation stand out?
If there’s one thing the world needs more of its laughter, so adding fun to your video makes it an even more powerful tool. Laughter helps our brain relax and can make us feel good about a presentation. Everyone can easily sprinkle in humour and personality into their slides whether you are naturally funny or not. As an audience, we want to laugh and feel enlightened. We want to be pulled out from a boring 9 to 5’s and to forget about reality for a few minutes.
Snickers, when they launched their commercial in 2010 with a caption “You’re Not You When You’re Hungry” with Betty White and Abe Vigoda marked a turning point for the brand and the 88-year-old Golden Girl. That ad won the night going viral and topping every best commercials list that year.
Optimise your video for SEO – So you’ve just created a new video and you are confident that it will attract your target audience. You are excited that you’ve posted it and shared it across your social media platforms. Now you just wait for the video to perform and that returns you high engagement and reach. Unfortunately, it is not as simple as that. To boost reach and engagement, you need to optimise the video first.
But how do you optimise a video for SEO?
First thing’s first, you have to tell the Google bots what your content is about and this is where keywords come in. You need to search and come up a ranking keyword and include them on you’re video title, video description and video tags.
Again, just as with traditional content, you don’t want to overdo it. A light sprinkle is enough.
Prove yourself and educate your customers – In most cases, 65% of your audience are visual learners. And one of the most powerful methods you can use for video marketing is to educate your audience.
The great thing is that education comes in many forms. One good example is by teaching your audience on how to use your products or service and provide them with useful tips. You can also try making webinars to showcase your industry knowledge and position your brand as a thought leader. By doing this, you are adding value to your consumers and collect leads in the process. Creating a video success story can also have a huge impact on your video marketing. Focus on the story of your customers and the success they achieved using our product/service.
How and where to share your video content?
Creating video content can take a lot of your time, energy and of course budget. Even though you were able to produce a great video, how do you get it in front of your target audience? Sharing videos online is a tough job.
Using multiple channels when sharing and posting your videos is really imperative. Gone are the days where you just post your video on Youtube and just wait for it to go viral. In today’s online world, making sure that you maximise all your contribution channels and use multiple channels to gain maximum exposure and to increase your video’s longevity is the key.
Youtube the world’s largest video sharing platform has been the best option so far for most people when it comes to sharing videos online. It’s fairly easy to use (many video apps even support uploading directly to YouTube), and you can share videos publicly or privately for free.
Thinking of uploading a professional video? Vimeo is a video sharing platform similar to YouTube. The difference is that Vimeo is generally used by professional video creators to show off their work. But it doesn’t mean that you cannot upload your home videos or any other videos that you like, you can still. The only difference is Vimeo doesn’t support ads and is supported by creators who pay a subscription fee to host their videos.
One of the easiest ways to share videos is thru Facebook. It is easy to spread and share your video to anyone for most people have a Facebook account nowadays. Uploading videos directly to Facebook can greatly benefit your page while it’s important for brands to make use of various types of marketing channels. A study from Social baker shows that more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos. They also stated that although Facebook videos are not that popular compared with Youtube videos, they tend to get %40 higher engagement rate on the site.
To sum it all up
You are only limited by your own imagination and video marketing is growing so fast that there is no question that video is here to stay. If it’s time for you to get a slice of the action starts investigating the benefits of video marketing for your business.
Talk to us. Contact Rebel Digital and let’s kickstart a video marketing campaign to give you front row seats to see for yourself the incredible power of video.