5 ways to increase Facebook engagement

by | Business Growth, Marketing, Social Media

Facebook engagement ideas

Facebook is about connecting with family, friends and your local community, so business pages will always have a lower priority in your follower’s news feed (unless you’re a paid advertiser), so here are 5 tips on how to boost your Facebook engagement and be seen again!

If you’re running a business Facebook page and you’ve noticed that you’re not getting the engagement you were before from your followers, here are some tips on how you can get it back on track.

Changes made to the Facebook algorithm over the past 12 months have probably come in to play and you’re seeing the results. Every now and then, the Facebook algorithm changes and we need to catch up to remain relevant in the digital world.

  1. Focus on quality, not quantity
  2. Facebook is changing things up on a regular basis, so now they are looking for great content, quality content, not quantity. A lot of Facebook users have a misconception that posting more on Facebook will generate more reach.

    With the new changes in the Facebook algorithm, posting more frequently is not going to help achieve your organic reach goal because the data points to a truth that couldn’t be further from a quantity-driven approach.

    This means that posting less often but with high-quality content will tend to generate more organic reach for it becomes less likely that a post gets lost in your audience’s feed.

    Our Tip: Simply focus on producing high-quality content to improve your overall organic performance.

  3. Make sure to have the right tools
  4. Listing your business nowadays is not that easy. Before, when you made a post, you had to make sure that your post had reach and views to become popular on Facebook.

    Facebook is evolving and brands are not missing a beat when it comes to keeping up with the changes. So, it is very important, especially for digital marketers to be updated on the latest and smartest Facebook marketing tools.

    To help you reach your marketing goal, here are the tools that might help:

    Our Tip: Check out these tools and see how they can help you plan your Facebook posts. You don’t have to use all of them, but you may find one or all of them a big help.

  5. Build an authentic connection with your audience – post live videos!
  6. Posting live videos can generate a high engagement rate and it’s inexpensive too. You can get started by using your mobile phone.

    Facebook lives to help you post to a unique audience in one place and to start engaging with them immediately. Once you post a live video on Facebook, your audience will react and engage and will start asking some questions about you and your business.

    This is a great opportunity to introduce yourself and your business and what you offer. It’s great for new releases or new products too. Gather the excitement and use it to engage your audience! Don’t forget to create a catchy headline or description for your video that can help the audience to tune in.

    Tip: Share the excitement and passion you have for your business with Facebook Lives

  7. Know your audience
  8. If you have all the right tools and technology, you’re ready to rock the work of digital marketing right? Unfortunately, the only world you will rock is your own! All the technology in the world won’t help if you don’t understand and know your customers.

    In order for your business to scale on social media, you have to understand your target market. You need to nail the precise demographics, behaviors, and interests of your customers.

    Quora is a great place to hang out if you’re looking for a great topic for the day. It has been a place to hang out by business owners and professionals from different fields of profession.

    Tip: The key is to find and learn what kind of content or topics your audience responds to the most.

  9. Join relevant Facebook groups and get active
  10. Creating a new Facebook group for like-minded people or joining Facebook groups that are related to your business is a great way to get your audience involved and engaged. For example, if you are a garden supplier, you might like to start a Facebook group for people who love gardening and showcase all the latest products.

    You could become a follower of your local sports club, community groups and local Chamber of Commerce. 200 million people are members of Facebook groups that they consider to be meaningful.

    You get to interact with others outside your own Facebook page and these interactions may lead to engagement on your business Facebook page.

    Tip: Like and follow your local business group and engage regularly with it. Post questions and comments on their page or create a Facebook group yourself and encourage others to join.

    If all this seems a lot of hard work, you’re right.

    But, there’s no better way to connect with your customers on a regular basis. Facebook is a great way to stay in touch, but you need to give them content that is relevant.

    Rebel Digital manages Facebook accounts for our clients, so they stay relevant without having to spend the time after hours on Facebook. If you want to get back to doing what you do best, let us look after your business Facebook account and help you stay connected to your customers.

    We can also get your business ready to compete digitally! VISIT US to find out more about our current website offer, Facebook builds for business and Facebook management.